Today is a salute to all things Flake!
Flake is a brand of chocolate bar currently manufactured by Cadbury and consists of thinly folded Dairy Milk milk chocolate. The product was first developed in 1920 and was founded by an employee of Cadbury. When the excess from the molds was drained off, it fell off in a stream and created folded chocolate with flaking properties.
I had no idea that there are or have been twelve different varieties of Flake. I have only tried three of them - regular Flake, Flake Snow and Flake Dipped. Flake Snow was discontinued in 2008.
Flake Dipped used to be available at our local commissary but it has also now been discontinued.
Flake is also available as Flake Cakes, Flake Moments, and the inevitable Flake Easter Egg.
My favorite Flake memory is when one is stuck in an ice cream cone; this is known as a 99 and was a great favorite from the ice cream truck or at the seaside.
And who could forget the Flake Girl?
The Flake Girl became famous as a symbol of indulgence and secret pleasure. Her emphasis - to a raspingly emotional jingle ("Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before"), voted third most memorable of all time,- was on allowing herself a guilt-free luxury. It was more than a little suggestive and the ads were pulled after complaints. British telly really does test the boundaries at times.